Fantastic page from an article about cars in the legendary German magazine Twen (number 10/1960), designed by Willy Fleckhaus.
The speech bubble just says: "THIS is the Lancia Appia"
Thanks to Dan for sharing his scan.
And here's a bonus Fleckhaus, from the series of about 70 records that twen published between 1961 and 1968 together with Philips. Check this book for more on this series.